An event film has three jobs after the doors close: to let the people who were there relive it and share it, to show the people who weren't there what they missed, and to give the organiser material that works for months. A film that is...
Exhibitors come back when they can show what the event gave them. Research points to satisfaction with the show as the key reason exhibitors return, and to a gap between saying "we'll be back" and actually booking. The organisers who close...
Choose motion design when the thing people need to understand can't be filmed. Choose live action when the message depends on real people, real places or trust. Most of the time the strongest film uses both: filmed people for credibility...
Start with the message. Decide who you are for, what they should understand about you, and how you should sound. Then design how it should look. A logo made before those answers is a guess, and it usually has to be redone once the message...
Yes, if it could pass as real. From 2 August 2026, Article 50 of the EU AI Act requires a business that publishes AI-generated or manipulated video resembling real people, places or events to disclose it clearly, at the latest when someone...
