Chris Red

 

 

Chris Red had songs and a small logo he’d been using. I built the brand, the look and the films around them.

One red. One circle. Every frame instantly his.

Brand & Identity

/ Project Overview
A small logo, real songs and no world around them. The job: make every frame instantly his.
/ The Work
Strategy, logo system, two brand guides, press photos, social films and AI visuals. One look for every release.
Chris Red in white by a round window with his reflection
Chris Red in a red cap looking up against the sky
Chris Red in a red cap and white jacket, hand on chin
Chris Red in a black cap in front of a red backdrop

Social Films

/ Project Overview
Short films for TikTok and Instagram. Shot, edited and animated per release, all in the same red.
CLEAN ↗
Introduction ↗
Million Ways ↗
Skybar ↗
Chris Red walking towards the camera in a concrete tunnel
Chris Red in a red cap holding a red laptop
Chris Red from behind in front of a round window, logo on his back
Chris Red looking up under a glass dome
/ Brand Guide

Brand Guide

AaCHRIS RED

/ Before

The old Chris Red triangle logo

/ After

The Challenge

A small logo, real songs, and no world around them.

01

No World

Real songs, but nothing that tied them together.

02

Instantly His

Every frame had to read as Chris Red in a second.

03

Every Format

TikTok, Instagram and artist visuals per release.

04

One Look

Releases and films that belong together.

The Model

A spotlight and a colour.

The Circle

A spotlight that frames him in every shot.

The Red

One colour, straight from his name.

Antonio

One typeface for titles, covers and lyrics.

One Pipeline

Strategy, photo, film, editing, motion and AI.

The Result

Every release in one look.

ProjectDeliveredWhere
Brand IdentityStrategy, logo system, two brand guidesEvery release
Press PhotosStudio and city shootsPress, covers, profiles
Social FilmsCLEAN, Introduction, Million Ways, SkybarTikTok, Instagram, YouTube Shorts
  • Instantly His
  • One Red
  • One Pipeline
  • Built to Last